StarVest Portfolio company Persado announced on April 5, 2016 that it closed a $30m Series C financing round led by Goldman Sachs and with participation from all previous investors including Bain Capital Ventures, StarVest Partners, American Express Ventures and Citi Ventures.

Laura Sachar, General Partner and Co-Founder at StarVest Partners and member of the Persado Board of Directors commented that “We are increasingly excited about Persado’s ability to build a thriving business around a truly unique and differentiated technology. Persado stands out for driving great results for an impressive roster of customers—the world’s most recognizable brands—with unparalleled consistency and effectiveness.”

Persado currently employs more than 200 people across nine global locations. Persado continues to grow its workforce in 2016, adding headcount in sales and customer success to meet increasing demand, and data scientists and engineers to ramp up product development. Persado generates cognitive content for display ads, Facebook, email, website landing pages, SMS, and mobile push notifications.