From Business Wire: NEW YORK–(BUSINESS WIRE)–Ceros, the interactive content marketing platform, today announced $8 million in Series B funding led by Grotech Ventures with participation from CNF Investments and existing investors. Existing investors include Sigma Prime Ventures, StarVest Partners, Greycroft, and Silicon Valley Bank. Today’s funding will be used to further product development, expand the platform’s reach, and rapidly scale sales, marketing, and client services.
As marketers continue to increase their investments in content marketing and seek to deliver engaging and compelling storytelling, Ceros’ traction across verticals has dramatically increased over the last twelve months. The company is now working with leading brands like General Electric, LinkedIn, Red Bull, and United Airlines; B2B companies like AddThis, EverString, GumGum, LogMeIn, and SoFi; publishers like Adweek, Bloomberg, NBC, and XO Group; and sports brands like the Baltimore Ravens, Dallas Cowboys, and Minnesota Vikings.
“At Ceros, we believe that creativity is critical to success in the marketing community. Our product helps unlock that creativity and empowers our customers to create engaging, innovative digital experiences,” said Simon Berg, co-founder and Chief Executive Officer of Ceros. “It’s simple: the more people create, the happier and more inspired we are. We believe in a future where creative tools and platforms like ours are freely available to the creative community. The end goal for all those in the business of building tools and products that create should be to create more. That requires some radical thinking and disruptive business models, and we hope to be pioneers in that space.”
Ceros’ platform empowers marketers and designers by giving them the tools to create compelling interactive content and measure its performance. With Ceros, brands can create stunning experiences that encourage active participation, inspiring brand loyalty and customer advocacy. As Ceros does not require advanced technical skills, the platform is uniquely able to provide marketers the solution they need to scale engaging content without incurring high costs associated with development resources.
“Ceros is an incredibly sticky interactive design platform experiencing impressive growth. Simon’s vision of a time when designers evolve beyond task-takers to strategic drivers of business growth is now becoming a reality,” said Lawson DeVries, ýGeneral Partner at Grotech Ventures. “With revolutionary technology, a great team, and content marketing exploding around them, Ceros is in the right place at the right time. We’re excited to partner with them for their next phase of growth.”
Ceros most recently raised a $6.2 million venture round in April 2014; their total funding raised to date is $16.45 million with today’s announcement.