New CEO Jeff Byal

With 27 years for financial leadership, Jeff has a broad range of valuable experience. He led and managed $10M to more than $1B growth organizations in the technology, consumer finance, retail, SaaS, and international arenas. Jeff’s raised over $1.7 billion of debt and equity financings and led over $400 million of M&A transactions. Prior to joining NewComLink he served as the SVP & chief accounting officer at EZCORP where he led and managed all aspects of the accounting and finance teams, both foreign and domestic. At MSI Systems Integrators, Jeff served as the first CFO in the company’s 14-year history, gaining valuable knowledge in the technology solutions industry. On the retail side, he served as CFO at Gordmans, a big big-box, off-price retailer and at Pamida, a 225-store general merchandise retailer/pharmacy. In addition, he was the CFO at, an incentive ecommerce platform, and at Appriss, an innovative SaaS provider for local, state, and federal criminal justice agencies.

Jeff earned his BBA in Accounting from Iowa State University. He is CPA licensed through the Texas State Board of Accountancy and completes over 40 hours of continuing education each year.