Matthew Wellschlager, VP of Marketing at StarVest portfolio company Ceros, spoke with MarTech Advisor about Ceros’ current marketplace and roadmap for the company. Matt stresses that:
The best interactive content always starts with a story, and the best interactive content creators are those using the visual and interactive powers of HTML to create a more personalized, dynamic experience (clickable content, choose your own adventure, etc).
Congratulations to Matt and Ceros on the feature! To read the full interview, go to http://www.martechadvisor.com/interviews/executive-interviews/interview-with-matthew-wellschlager-vp-marketing-ceros/.