Sector(s): Marketing Cloud
Status: Exit to Oracle
StarVest Company Since: June 2014
Company Founded: 2009


CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and engagement solutions that drive incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L’Oréal, and Zumiez develop a deeper understanding of customers.

Scott Matthews, CEO

Scott Matthews oversees CrowdTwist’s growth strategies and is responsible for sustaining the company’s high level of client service. Before joining CrowdTwist, Scott served as CEO of WebCollage for four years. In 2013, he sold the company to Answers and became General Manager of Answers Syndication. Scott has more than 20 years of experience working at high tech companies and small SaaS early- stage companies, which include Siebel Systems, Optum, Interworld, and Secure Computing. Scott lives in Westchester, NY with his wife and four children. In his spare time, he enjoys golf and supports numerous charities, including the Ossining Food Pantry and the SPCA.