Strategy and “the Whale”

Customers & Partnerships – In the SaaS model, your customer is ultimately your partner and your actions need to provide a clear benefit to your partner. Revenue is not derived from a channel strategy or a reseller strategy, in which the producing and selling of...

Sales Sales Sales and the SaaS Model

Hiring a Sales Force – A company needs to hire a sales force that can sell the journey, not the short-term need. They should be the most knowledgeable on both the product and the needs of your client. This is typically found with your business consultants who tend to...