Oracle Buys CrowdTwist

From Press Release:

Extends Oracle CX with Leading Cloud-Native Omni-Channel Loyalty Solution

Redwood Shores, Calif.—Oct 2, 2019

Oracle today announced it signed an agreement to acquire CrowdTwist, the leading cloud-native customer loyalty solution to empower brands to offer personalized customer experiences. The solution offers over 100 out-of-the-box engagement paths, providing rapid time-to-value for marketers to develop a more complete view of the customer. Upon the close of the acquisition, the CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization.

In today’s omni-channel environment, customer retention is critical to every business and loyalty is the unifying component for a brand across all marketing initiatives. Yet, many loyalty products offer static, single-channel, spend-and-get programs loaded with services and customization, creating difficult to adapt programs which are costly to implement and maintain. CrowdTwist’s cloud loyalty solution offers adaptable programs tailored to the needs of the customer to offer discounts, points, check-ins or rewards.

Together, Oracle and CrowdTwist will enable organizations of all sizes to deliver personalized engagement and extend loyalty and reward programs to a brand’s most beneficial customer behaviors. The combination offers several benefits to customers:

  • Tightly couple loyalty programs with the orchestration of B2C brands and customers through existing integration with Oracle Responsys.
  • Heighten customer intelligence and the value of loyalty program data through future integration with Oracle CX Unity.
  • Utilize loyalty and retention data to optimize B2B marketing campaigns via expanded integrations with Oracle Eloqua.
  • Deliver comprehensive, end-to-end loyalty view at transaction and store levels by extending current integrations with Oracle’s leading industry-specific retail, hospitality and food & beverage applications.

“Oracle is taking a unique approach to the customer data platform space, enabling the application of intelligence across every customer touchpoint,” said Rob Tarkoff, Executive Vice President, Oracle. “CrowdTwist’s leading loyalty platform will significantly augment Oracle CX’s ability to help our customers build more meaningful relationships with their customers.”

“The combination with Oracle validates CrowdTwist’s world-class technology, employees and customers,” said Scott Matthews, CEO of CrowdTwist. “We could not have found a more compelling partner to advance our vision of customer loyalty at scale.”

More information about this announcement is available at

Nielsen and OpenSlate Form Strategic Alliance to Integrate Leading Audience and Brand Safety Measurement for Global Marketers


Sep 18, 2019, 14:10 ET

NEW YORK, Sept. 18, 2019 /PRNewswire/ — Today, Nielsen (NYSE: NLSN) announced it has entered into a strategic alliance with OpenSlate, the leading independent provider of brand safety and content suitability measurement across global digital platforms. This collaboration combines OpenSlate’s expertise with Nielsen’s comprehensive suite of independent, third-party audience measurement offerings.

Nielsen will initially bring together OpenSlate’s technology with its Digital Ad Ratings. Nielsen Digital Ad Ratings is the industry’s leading currency measurement solution, providing comprehensive, next-day views of digital audiences across computer, mobile and connected devices in a way that is comparable to Nielsen TV Ratings.

OpenSlate provides advertisers with a consistent means of classifying content, measuring quality and assessing brand suitability. OpenSlate currently measures and scores more than 600 million ad-supported videos. Through this strategic alliance, Nielsen has acquired a minority stake in OpenSlate, providing equity capital to expand the company’s team and technology.

Jeni Gardner, Senior Director Media, North America, Unilever, said: “It’s encouraging to see Nielsen and OpenSlate join forces to commit to independent, third-party measurement. As part of Unilever’s Responsibility Framework, we are committed to supporting our partners who prioritize Responsible Infrastructure. This collaboration offers the opportunity for holistic and accountable solutions to keep people and brands safe online.”

“As CMOs look to connect with consumers with greater accuracy and intelligence, reaching the right audience in the right environment is more pivotal than ever,” said Nikesh Patel, SVP of Digital Product Leadership at Nielsen.”Our new strategic alliance with OpenSlate will allow us to deliver brand safety insights on top of the trusted digital audience measurement that Nielsen brings to the market.”

“OpenSlate is committed to independent measurement that furthers a healthy, high-quality  content ecosystem,” said OpenSlate CEO Mike Henry.  “We are thrilled to leverage our long track record in measuring content suitability in this new partnership with Nielsen, the leader in audience measurement.”

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

OpenSlate creates metrics that foster a healthy online video ecosystem and promote high quality content. The company’s technology and independent ratings provide insight into the nature and quality of content on the world’s largest digital video platforms. OpenSlate is the only company that can comprehensively measure brand safety, suitability and context for advertisers, and identify the most effective content for their campaigns. The company’s solutions are used by every major advertising holding company, as well as the world’s largest advertisers. Learn more at

Nielsen Media Relations:
Sarah Muratore,
Leslie Pitterson,

OpenSlate Media Relations;
Kate Ritchie,
Ben Billingsley,

SOURCE Nielsen

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Entelo Acquires ConveyIQ

From PRNewswire/ConveyIQ:

SAN FRANCISCO, Aug. 26, 2019 /PRNewswire/ — Today, Entelo announces the acquisition of ConveyIQ, the leading provider of candidate engagement Software-as-a-Service solutions. The Company will be the first in the industry to offer end-to-end management of all candidate interactions from source-to-hire. Additionally, the combined company’s powerful AI-based targeting and candidate re-engagement capabilities will allow organizations to mine their existing candidate database to uncover and rediscover matched talent for current open roles.

Concurrent with the acquisition, Entelo has raised a new round of funding from Entelo and ConveyIQ investors, including Battery Ventures, Shasta Ventures, USVP, 3TS Capital Partners, SC Ventures and StarVest Partners. ConveyIQ’s CEO and Founder, Danielle Weinblatt, will assume the role of President and Chief Product Officer, Andrew Schafer will become Entelo’s Chief Technology Officer and Larry Murff will become Entelo’s Chief Financial Officer.

“Up until now, companies have had solutions for candidate sourcing, engagement and communication management at the top of the funnel and further down the funnel,” said Jon Bischke, Entelo’s CEO. “Now, for the first time, forward-thinking companies can leverage one company’s product suite to manage all of their interactions with candidates regardless of where they are in the recruiting process.”

Danielle Weinblatt, Entelo’s President and Chief Product Officer, added, “Imagine a system that automates all of the arduous and manual tasks hiring teams have to process so recruiters can ultimately become strategic business partners. Entelo’s acquisition of ConveyIQ will make this possible. It’s time that Talent Acquisition teams have one platform that enables recruiters to be more proactive, efficient and candidate-focused in order to hire better quality talent, faster than ever before.”

Combined, both organizations currently provide solutions to over 600 companies such as Target, Amazon, NBCUniversal, HubSpot, and Charles Schwab who leverage either Entelo or ConveyIQ to automate candidate sourcing, recruiting operations, candidate experience and engagement. With the increased focus on recruiting automation, the time has come for hiring teams to work more efficiently and achieve loftier goals than ever before.

About Entelo
Entelo is a leader in recruiting automation, applying predictive analytics and AI to help you find, qualify, and engage with the best talent for your organization. From eliminating unconscious bias within the sourcing process to offering a completely automated sourcing and outreach mode, Entelo goes above and beyond the typical search functionality of a sourcing platform. Organizations like Target, Northrop Grumman, and Cisco use Entelo to build high impact teams. To learn more, visit

About ConveyIQ
ConveyIQ is the only all-in-one candidate engagement platform that scales and elevates all stages of the candidate journey. The platform delivers a highly individualized candidate experience utilizing customizable email templates, text messages, scheduling tools, digital interviews, surveys, analytics and more! With clear, automated communications that express employer values, ConveyIQ enables recruitment innovators to fill today’s roles with qualified talent quickly. Through this transformation of the candidate experience, ConveyIQ accelerates hiring, builds stronger employer brands and relationships for the long-term.

Leading brands in over 95 countries use ConveyIQ to communicate with and hire the best talent, including Dentsu Aegis, Buzzfeed, Proscribe, Square, Kaplan, and The New York Times. To learn more about ConveyIQ, visit

For Media Inquiries Contact:

Kandace Miller


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Mastercard Strengthens Bill Payment Services with Acquisition of Transactis


PURCHASE, N.Y. – May 3, 2019 – Mastercard (NYSE: MA) today announced it has entered into an agreement to acquire Transactis, a platform that helps businesses deliver bills and receive payments through one simple-to-navigate experience.

In today’s digital age, a surprising 44 percent of the 15 billion bills that Americans pay each year are made by paper check or cash. Consumers who pay their bills online do so in a variety of ways, including online banking applications or biller’s websites.

Transactis’ technology helps companies improve their customers’ bill payment experience, while reducing inefficiencies associated with paper bills and checks.  It provides access to a flexible digital service that can be used by even the smallest businesses, such as schools and property owners, who often don’t support online bill pay.

Transactis distributes its technology through a broad network of bank and non-bank partners.

“We see Transactis as strengthening our support of the bill payments space,” said Colleen Taylor, executive vice president of new payment platforms, North America for Mastercard. “Transactis’ technical and commercial know-how, combined with our reach and comprehensive payment options will greatly simplify the entire process. We’ll be able to deliver a better real-time consumer experience, from sign-up to viewing and paying bills, leveraging the investments that have been made in the core infrastructure.”

Redefining Online Bill Pay

Last fall, Mastercard announced Mastercard Bill Pay Exchange, a new digital solution that makes it easier for consumers to view, manage and pay telecom, utility, rent, credit card, mortgage and other personal bills. The platform allows consumers to use their existing banking apps to easily set up all billers, receive notifications when a bill is due, see bill details, and manage multiple bills in one place including specifying when and how much to pay.

Bill Pay Exchange is offered to banks and credit unions through a core set of APIs, enabling them to provide this service to their customers through one easy interaction. While some bill pay services only offer card or ACH-based payments, Bill Pay Exchange provides the choice of all payment types – including real-time payments – through the consumer’s existing online or mobile banking app.

Enhanced Capabilities, Better Experience

With the acquisition of Transactis, Mastercard will now be able to address bill payment needs in online bank applications as well as in biller websites with enhanced end user interfaces, expanded payment options and digital bill presentment capabilities.

“Mastercard has been a great partner and pushed the industry forward in this space,” said Joe Proto, Transactis CEO. “Historically, neither the Bank Bill Pay nor Biller Direct models has delivered the ideal experience or the complete solution. We see this as a unique opportunity to bring our complementary technologies together to deliver a better bill pay experience accelerating the migration of paper bill and checks to these online channels.”

Terms of the agreement were not disclosed. The transaction is anticipated to close in the second quarter. Mastercard Bill Pay Exchange is slated for full launch later in the year.

About Mastercard

Mastercard (NYSE: MA),, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

About Transactis

Transactis transforms traditional billing and payment processing with innovative, reliable, and secure digital solutions. Its advanced technology simplifies receivables management, and is delivered to market through banks and service providers that support millions of businesses. Transactis meets the strictest regulatory and compliance requirements including HIPAA, SSAE 16, PCI Level 1, and SOC 2. Transactis has received the Inc. 500 Award, Deloitte Technology Fast 500 Award, AlwaysOn OnFinance Top 100 Award, Red Herring Top 100 Award, PYMNTS Innovation Award, PayStream Advisors Innovative Technology Award, and has been named a ‘Cool Vendor’ by Gartner. Transactis’ investors include Compound, ff Ventures, MacAndrews & Forbes, Safeguard, StarVest, Capital One, Fifth Third, PNC, TD and Wells Fargo. For more information, please visit Transactis .com or follow us on Twitter @TransactisUS.

Forward-Looking Statements

This press release contains forward-looking statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  All statements other than statements of historical facts may be forward-looking statements.  When used in this press release, the words “believe,” “expect,” “could,” “may,” “would,” “will,” “trend” and similar words are intended to identify forward-looking statements.  Examples of forward-looking statements include, but are not limited to, statements that relate to Mastercard’s future prospects, developments and business strategies, as well as Mastercard’s acquisition and operation of Transactis’ business.  We caution you to not place undue reliance on these forward-looking statements, as they speak only as of the date they are made.  Except for the company’s ongoing obligations under the U.S. federal securities laws, the company does not intend to update or otherwise revise the forward-looking information to reflect actual results of operations, changes in financial condition, changes in estimates, expectations or assumptions, changes in general economic or industry conditions or other circumstances arising and/or existing since the preparation of this press release or to reflect the occurrence of any unanticipated events.

Many factors and uncertainties relating to the proposed transaction, our operations and our business environment, all of which are difficult to predict and many of which are outside of our control, influence whether any forward-looking statements can or will be achieved.  Any one of these factors could cause our actual results or the impact of the acquisition to differ materially from those expressed or implied in writing in any forward-looking statements made by Mastercard or on its behalf.  Such factors related to the completion and impact of the acquisition include, but are not limited to, whether all necessary conditions will be met, and whether the transaction will close on agreed terms and in a timely manner.

For additional information on other factors related to Mastercard’s overall business that could cause Mastercard’s actual results to differ materially from expected results, please see the company’s filings with the Securities and Exchange Commission, including the company’s Annual Report on Form 10-K for the year ended December 31, 2018, and any subsequent reports on Forms 10-Q and 8-K.


Investor Relations: Gina Accordino,, 914-249-4565
Communications: Seth Eisen,, 914-249-3153

JPMorgan Chase Announces Five-Year Deal with Persado For AI-Powered Marketing Capabilities


NEW YORK – July 30, 2019 – JPMorgan Chase (NYSE: JPM) today announced a five-year, enterprise-wide deal with Persado, the leader in using AI to generate the highest performing marketing creative. After a successful pilot, Chase is expanding its partnership across the company to cover marketing creative that will reach millions of current and potential customers. Persado uses AI to generate more effective marketing copy. In its pilot, Chase saw as high as a 450% lift in click-through rates on ads rendered by Persado, compared with others in the 50-200% range.

“Machine learning is the path to more humanity in marketing,” said Kristin Lemkau, CMO of JPMorgan Chase. “Persado’s technology is incredibly promising. It rewrote copy and headlines that a marketer, using subjective judgment and their experience, likely wouldn’t have. And they worked. We think this is just the beginning. We hope to use Persado not just in marketing, but in our internal communications to make things more relevant to employees, as well as in our customer service prompts.”

In 2016, Chase began a pilot with Persado’s Message Machine, an advanced marketing language knowledge base of more than one million tagged and scored words and phrases. Through the tool, Chase redrafted marketing messages in its Card and Mortgage businesses and saw significant lift. Persado technology generates creative content using data science and AI to render copy proven to be the most compelling message to individual customers and segments of customers.

“Kristin and her team are true visionaries when it comes to adopting advancements in marketing technology, and they immediately embraced experimentation on our platform,” said Alex Vratskides, co-founder and CEO of Persado. “We founded Persado to disrupt choice of words by utilizing AI, machine learning and data. Our goal has been to create hundreds of enterprise-wide partnerships with innovative brands like Chase to help them harness the full power of words and drive meaningful communications with prospective and current customers.”

Persado has more than 250 partnerships with CMOs and marketers who are also seeing significant improvement in creative performance.

“We put Persado to the test in various channels, products and services and are highly impressed with the results,” said Abeer Bhatia, head of Marketing Growth and Innovation for Chase Card Services. “The Persado team has been a true partner every step of the way, working with us to drive measurable outcomes. Not only did they drive better marketing performance, but they created language that resonates more with our customers.”

“From our first interaction three years ago, we recognized that Chase had leaders who believe in the power of data to drive meaningful engagement with current and new customers, and who understand the potential for AI to transform their marketing,” said Yuval Efrati, Persado’s Chief Customer Officer. “We were quickly able to scale the partnership into multi-channel journeys across new launches of products and services to deliver the best experiences and value to Chase’s millions of customers. The next stage of our partnership will evolve data-driven messages from audiences and segments to individuals, creating enterprise-wide omni-channel personalization in 2020 as we redefine the future of marketing together.”

About JPMorgan Chase & Co.

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.7 trillion and operations worldwide. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of customers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at

About Persado

Persado is reinventing marketing creative by applying mathematical certainty to words, the foundational DNA of Marketing. By unlocking the power of words, companies win every marketing moment, experiencing dramatic new levels of brand engagement and revenue performance. CMOs from the world’s most valuable brands rely on Persado to generate marketing creative in a dramatically new way to unlock the power of words and emotionally engage consumers, one by one, moment by moment at scale.

The Persado Message Machine uses sophisticated AI, data science, computational linguistics and machine learning to generate the perfect message for every campaign by leveraging the world’s most advanced marketing language knowledgebase of more than one million tagged and scored words and phrases. Marketers gain full visibility with quantifiable results and data-driven insights to identify the trends and marketing language that wins every moment in the customer journey while ensuring the marketing message always reinforces brand voice.

For more information about Persado or to schedule a demo, visit, and follow Persado on Twitter.

Media Contact for Persado

Jaime Tero

Exponent Exchange brings together 200 women dealmakers for second annual event

From Mergers & Acquisitions

Article by Elina Tarkazikis

“There is this idea in sociology: You’ve got to see it to be it,” said NBC News correspondent Stephanie Ruhle about the importance of building communities of women in the financial services sector, where they are woefully underrepresented. She spoke at the second annual Exponent Exchange, hosted by Exponent Women, a group devoted to nurturing the financial services careers of its female members. “When you enter any sort of room, when you see people who look like you, and sound like you, sometimes you think, ‘I could be really good at this.'”

Before she turned her talents to journalism, Ruhle began her career at Credit Suisse, where she was the highest-producing credit derivatives salesperson in the U.S., and then moved onto Deutsche Bank, where she served as a managing director in global markets senior relationship management. Today, she anchors MSNBC Live with Stephanie Ruhle and MSNBC Live with Velshi & Ruhle.

“The fact that you have an organization that’s actually built on building relationships that will then transfer into dealmaking, that’s extraordinary,” Ruhle commented about Exponent Women. “That is so far from the ‘pink ghetto’ of girls talking about girls, talking about work, and life and balance.”

The event highlighted many of the ways in which women are gaining power in dealmaking. Panels featured investors, including Huron Capital partner Gretchen Perkins and StarVest Partners co-founder Laura Sachar.

“Women need to build our own networks. They aren’t automatic like they are for men,” said Courtney Stapleton, partner at Bliss Integrated Communication and a founding member of Exponent Women.

Trish Costello, founder and CEO of Portfolia, built a business with exactly this in mind. Portfolia is a dealmaking process for women and entrepreneurs that allows investors to help call the shots on companies and products they’d like to see enter the marketplace.

“We have to take venture capital, shake it all up, turn it upside down, and create models that work for women. And by the way, we own half the wealth in the United States,” said Costello. “For the first time ever in recorded history, we are powerful if we choose to use it. So let’s do that — let’s use our financial power to get the companies we want.”

The proof exists; when women are included in the investment decision-making process, business is better. Venture capital and private equity funds with gender-balanced teams outperform their homogenous peers by 10 percent to 20 percent, according to International Finance Corporation. And companies with gender-diverse leadership teams that receive private equity funding outpace others by 25 percent, according to Pacific Corporate Group.

Gender-diverse PE investment committees outperformed all-male investment committees substantially, found a recent study by Oliver Gottschalg, a professor at HEC Paris. The results are compelling: Gender-diverse PE investment committees outperformed all-male investment committees substantially, as measured by several metrics: 7 percent more alpha; .52x more total value to paid-in multiple; and 12 percent higher internal rate of return. Also impressive: the failure rate of gender-diverse investment committees was 8 percent lower. The findings provide concrete evidence showing the value of including women on deal teams and may help to convince skeptics.

Women still hold just 9.4 percent of senior positions at PE firms globally, found a recent report by HEC Paris. The low representation underscores the importance of projects that feature successful female dealmakers, such as Mergers & Acquisitions’ Most Influential Women in Mid-Market M&A.

“Let’s continue to encourage women to study finance at both undergraduate and graduate levels,” said Gretchen Dahlberg, general counsel at Merrill Corp. “Let’s continue to target and identify women in the hiring process and early in their careers for leadership positions. Let’s continue to support female-centric networking programs, associations and events like today with our time and our efforts.” 

Laura Sachar in Women in PE Brief’s “In The Spotlight”

For the second time in the past two months, Mastercard has agreed to acquire a portfolio company of Laura Sachar, a co-founder and managing partner with StarVest Partners, in an exit that she tells Women’s PE Briefs was “very successful.” Terms of Mastercard’s purchase of Transactis were not disclosed.Based in New York, Transactis has developed a platform that helps businesses deliver bills and receive payments through one, simple-to-navigate experience. The company raised some $67 million from a group that, in addition to StarVest, also included: Compound, ff Ventures, MacAndrews & Forbes, Capital One, Fifth Third, PNC, TD, Wells Fargo, and Safeguard Scientifics.Laura, a Transactis board member, brought StarVest into the company in 2010. She said that she was drawn to the company by “an experienced A+ CEO addressing a huge market need: the high number of physical checks being written as the world is becoming more digital.” Even today, in this digital environment, she said that 44 percent of the 15 billion bills in the United States are paid “with paper and cash.”The transaction comes just weeks after another company into which Laura led New York-based StarVest — Vyze — also agreed to be acquired by Mastercard. Based in Austin, Texas, Vyze developed a platform that provides financing solutions at the point of sale. Laura said that there was no connection between the two sales. “In both acquisitions, we went through a sales process and Mastercard was the most attractive buyer,” she said.Both Transactis and Vyze “bring unique solutions to add value to Mastercard’s payments strategy of broadening its payments platform,” she said. “We believe both Vyze and Transactis built companies that would not be easy to replicate.”She said that StarVest is taking advantage of a “tremendous opportunity,” namely that, “more than ever, major companies recognize the need and opportunity to incorporate the best and brightest through acquisition.” StarVest has now had three companies acquired in the past six months.In early January, Vector Capital closed its acquisition of Host Analytics, a provider of cloud-based enterprise performance management solutions. Terms were not released. Deborah Farrington, who is also a co-founder and managing partner with StarVest, was on Host’s board.Two years ago, Laura had another portfolio company, Veracode, a provider of application security solutions, acquired by CA Technologies for $614 million in cash. Maria Cirino, a managing director with .406 Ventures, was, like Laura, also on Veracode’s board. Laura is also on the boards of Persado, Inc., Ceros and RetailNext.

-From Women in PE Brief’s Newsletter, May 10, 2019

Globe and Mail: Invest Like a Legend 2018: Our annual guide to making money

NEW YORK | Twice in her 20-year career in venture capital, Farrington has claimed the crown of Queen Midas—informally bestowed on the highest-ranking woman on the Forbes Midas 100 List of top venture capitalists in the United States (where just 6% of VC partners are women). The former investment banker did so initially by specializing in business services and then moving to the Internet as co-founder of StarVest Partners. She stays true to that focus today

Read more…

StarVest Portfolio Company Persado named to CNBC’s Disruptor 50 List

May 16, 2017 – NEW YORK – Persado, the leading provider of AI-generated cognitive content for top global brands, today announced it has been named to CNBC’s fifth annual Disruptor 50. The list recognizes the most innovative private companies transforming the economy and shaping the future of business. Persado is named alongside Airbnb, Lyft, WeWork, and Elon Musk’s SpaceX.

“The frenetic digital space makes it extremely difficult for companies to capture and sustain a customer’s attention and loyalty. Creating an emotional connection with consumers can pay off in a big way, resulting in short term gains as well rewarding relationships in the long run,” said Alex Vratskides, Persado CEO and Cofounder. “Persado uses advanced AI and machine learning technology to help organizations build better relationships with consumers through messages that resonate on an emotional level, at scale. Being named to the CNBC Disruptor 50 is an exciting moment that points to our success thus far and continued impact on the future of personally relevant communication.”

Drawing from the world’s largest database of codified marketing and emotional language, Persado’s AI-powered Cognitive Content platform designs messages that resonate with any audience, across any channel. Founded by Vratskides, Assaf Baciu, and Guy Krief, the company works with 100+ leading brands and Fortune 500 companies across multiple industries to drive engagement and incremental revenue. Using Persado, leading brands such as Citi, American Express, Microsoft, Staples, and Verizon have realized one billion dollars in incremental revenue and an average uplift of 49.5% in conversions across marketing campaigns. The company has raised $66 million in venture capital. Investors include Bain Capital Ventures, StarVest Partners, American Express Ventures, Citi Ventures, and Goldman Sachs.

The award comes on the heels of a very successful 2016 for Persado. It was named one of 50 Companies Leading the AI Revolution by Fortune, a Cool Vendor in Data-Driven Marketing by Gartner, and Breakout Vendor in Content Intelligence by Forrester.

For the full list of Disruptor 50 companies, please visit: