Sector(s): Enterprise SaaS
Status: Active
StarVest Company Since: February 2012
Company Founded: 2003


Switchfly, Inc. develops and provides Software-as-a-Service platform for travel commerce and loyalty point redemption for travel agencies, airlines, hotel, car, ecommerce, and financial services sectors. Its multi-source inventory technology allows clients to manage multiple inventory providers that include flights, hotels, car rental or hire, insurance, and activities either as a standalone product or bundled packages. The company also provides loyalty point redemption solutions that allow loyalty program members to redeem points for travel and merchandise anywhere and anytime; and hotel ecommerce solution for hotels and resorts. In addition, it offers mobile solutions that enable users to access their entire purchase history and outstanding transactions using any access point, including online, mobile, and agent channels; and book travel, redeem loyalty points, and pay for merchandise with loyalty points. Further, the company provides dynamic reporting, analytics, and optimization solutions; and multi-dimensional marketing support solutions. Switchfly, Inc. was formerly known as ezRez Software, Inc. and changed its name to Switchfly, Inc. in February 2012.

Daniel Farrar, CEO

As Chief Executive Officer, Daniel Farrar is responsible for the global strategic direction and leadership of the company. He brings more than 25 years of corporate management and strategic development experience with venture-backed software companies, private equity firms and Fortune 500 companies. Prior to joining Switchfly in 2011, Daniel was chief executive officer at Openlane, a privately held venture-backed SaaS provider. Previously, Daniel was a general partner with private equity firm Morgenthaler and held various positions with GE Capital, including Chief Executive Officer of GE Fleet Services and GE Capital Equipment Management Europe. Daniel has also served and chaired on both public and private boards including Aegis Group PLC, GE Capital Bank, Comm-Works Telecommunications, Formed Fiber Technologies, GreenRoad, Precision Parts International, Openlane and Rotometrics. He is also on the board of trustees at WPI and past director of the DeCordova Museum in Boston. Daniel received a bachelor’s degree in mechanical engineering from Worcester Polytechnic Institute and his MBA from Harvard.