Sector(s): Marketing Cloud
Status: Active
Company Founded: 2012


Persado’s cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action.

Using Persado, leading brands such as American Express, Citi, MetLife, Microsoft, Neiman Marcus, Staples and Verizon Wireless have realized one billion dollars in incremental revenue and an average uplift of 49.5% in conversions across marketing campaigns. Persado’s investors include Goldman Sachs, Bain Capital Ventures, StarVest Partners, American Express Ventures and Citi Ventures. Persado is headquartered in New York City with locations in San Francisco, Athens, London, Rome, Toronto, Frankfurt, Rio de Janeiro, and Lagos.

Alex Vratskides, Co-Founder and CEO

Alex is the CEO & founder of Persado. Previously, Alex co-founded Upstream in 2001 and served as the company’s CEO between 2004 and 2012.

During his tenure, the company grew to become a global leader in mobile marketing, with mobile operator clients in more than 40 countries. Alex was responsible for setting Upstream’s strategic direction and spearheading its international sales expansion and product innovation.

Prior to founding Upstream, Alex worked as a management consultant at OC&C/McKenna Group, based out of Boston. He is the first angel investor for Luluvise, where he is also a board member, and serves on the board of advisors of Seyyer. Alex holds a BS in Applied Mathematics from Columbia University, and a Masters of Engineering in Operations Research from Cornell University.